The meaning of colors in logos?

In the custom logo design you can use as many colors as you want, but two or three is recommended. Each color transmits us and represents something. The yellow color is associated with the sun, luxury (gold color), quality, excellence, optimism, activity, life, good humor, joy, fun, energy, youth, creativity, intelligence, innovation, informality, prudence, lies, betrayal, Adultery, arrogance, clarity, is a warm and striking color. It also relates to power, sacredness, triumph and madness. It is a normally accompanying color, since by itself, if it is placed on a white background, it loses enough strength. It goes well with black, blue, red, it relates well to food, restaurants, food products, etc. It can be a good color but always combined. Culture, history, business and activities that involve friends and family such as water parks, family restaurants, toy stores,

RED

The color of vitality, aggressiveness, action, blood, revolution, strength, youth, energy, passion, war, courage, anger, danger, impulse, warmth, activity, sympathy, rebellion, festive, motivating, eroticism, love. It is a good color to associate with food products, chocolates, romantic, sexual products, although in general, it is a color that usually works well in almost all fields. In fact, together with blue, they are the 2 most used colors at the corporate level.

ORANGE

It is a color similar to red in terms of what it transmits but to a lesser extent. Vitality, enthusiasm, sport, fun, movement, reduces fatigue, communication, balance, security, confidence, sociability, impetuous, aromatic, bittersweet, original, subjectivity, happiness, creativity, freshness. Type of companies: construction, workshops, creativity, activities, sports, etc. Combined with black, a very strong contrast can remain. Orange is a good color for new and fresh businesses such as toy companies or vacations. It is stimulating and is related to edible products. Blue is its opposite. The combination of orange with blue is very vibrant.

BLUE

LIGHT BLUE: It is a calming color, it is associated with the sky, the sea, freshness, summer, traquility, dreams, freedom, rest, confidence, children, medical environments, health, relaxation, generosity, lightness, agility. Mainly it is a good color for the health sector, children’s activities and the sea sector or water sports. It is suitable for frozen food containers, as it gives the impression that they are cold.

DARK BLUE: Transmits trust, serenity, responsibility, security, seriousness, depth, integrity, wisdom, truth, dignity, perseverance, order, power, elegance, loyalty, knowledge, intelligence, friendship, faithfulness. Sector of the sea, banks, institutions, training centers, businesses, security forces.

WHITE

White is the color of purity, peace, innocence, hygiene, cleanliness, clarity, simplicity, tencology. Beauty, health and cleaning products. It is a color associated with minimalism, technology, health, cold products, weddings…

GREEN

Green is a color commonly related to nature, the healthy and the ecological. Finance, money, food, growth. Hope, life, nature, fertility, spring, calm, tolerance, goodness, eternity, rest, fresh, wet, environment, luck, envy, harmony, rest, balance, stability. It is a casual color, associated with youth, freedom, informality, but at the same time conveys confidence. It is usually the color of alternative brands, handmade, ecological, and natural. Many of the outdoor activities companies use green. Camping, agriculture, adventure, mountain sports, finance, healthy products and organic food.

PINK

It is a color that is traditionally associated with women, femininity, tranquility, relaxation, sweetness, deep, affection, happiness, love, protection, sensibility, company, innocence, babies, girls, delicacy, naivety, goodness, protection, calm, tenderness , harmony, goodwill, kindness, softness, altruism, childish, affection, nobility.

MAGENTA

Like pink but glamorous, with more energy. Beauty, cosmetics, sport,

VIOLET

Mystery, intuition, melancholy, pompous, magnificent, mystical, exclusivity, elegance, wisdom, respect, prosperity, wealth, royalty, power, nobility, luxury, ambition, wealth, extravagance, magic, creativity, nostalgia, sadness, spirituality, meditation, femininity, temperance, lucidity and reflection. Exclusivity and high standing fit well in this color, such as jewelry, luxury cars or beauty items.

GRAY

It is a neutral color that does not influence the other colors and accompanies them very well. A touch of gray conveys stability, security and practicality. It goes well as a background, as a soft contrast. Technology, metal, transport, consulting, luxury Elegance, respect, wisdom, maturity, grief, boredom, it is also a color associated with the future, innovation and quality

BROWN

Stability, perseverance, nature, dirt, artisanal, ecological, rural, old, simplicity, stability, reflective, welcoming, restlessness. It is a masculine, severe, comfortable color, balance.

BLACK

Serity, luxury, prestige, terror, death, the unknown, darkness, mystery, tradition, elegant, brave, sober, sophisticated, elegant, strength, power, intelligence, stability. It is a color that always contrasts well with other colors. It goes very well with accompaniment and as a background.

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