Aerial video is basically footage that is captured from the air. However, the application of this can have a huge impact on your business and brand. Today’s technology allows us to use drones, which are unmanned aerial systems, to capture incredibly high quality and exciting footage of… literally anything you like.
These drones are very lightweight remote control aircraft and integrate high quality cameras in order to capture shots that in the past would have required a helicopter – or otherwise simply would have been impossible.
Today, for a fraction of the price, businesses can employ the help of an aerial video production company to help them capture amazing aerial videos. This is undoubtedly a remarkable opportunity and while most businesses are not doing this yet, it presents the chance for forward thinking companies to stand out in otherwise saturated markets.
The Advantages of Aerial Video to Your Business
Businesses need to have tactics and marketing material that help them stand out from competitors. With striking and attention grabbing video production, this can be achieved quite easily. What might seem like a steep upfront costs compared to a blog post or email marketing newsletter for example, a high quality video can quickly enhance your sales conversions and more than make up for the initial investment.
In addition to this, it also provides an incredible opportunity to showcase aspects of your business, depending on your sector and business type. For instance, if you have some amazing designs, products or activities to showcase, videos are one of the best ways to do this. If nothing else, videos can provide you with an attractive and distinctive view of locations and people, such as your offices, giving your customers a more human interaction by showing them that you are not just a faceless corporation.
Videos can benefit any business type, but we’ve outlined some key examples below of where aerial video production can truly excel.
Property Businesses
Property businesses can benefit massively from aerial video as the size, shape and layout of a property can be captured in all its glory. This will help potential buyers understand the value of the asset and consider its attributes in more detail. Ultimately, still photographs can only show so much, but if you are able to commission a video which also captures the surrounding area, buyers will have a much better idea about the property. Another benefit of this is you can access foreign markets much more easily. For instance a potential buyer in China will be able to view the property in detail without having to visit the site in person.
Hotels and hospitality
Aerial shots of outdoor facilities such as theme parks, resorts, shopping centres, hotels or anything that attracts large numbers of paying visitors will undoubtedly help to boost ticket sales and bookings. Just think about how online booking sites are now saturated with a million different images for each hotel. By providing a video instead, you can give your brand the edge and also provide potential customers with a better sense of your strengths and attributes. Swimming pools, outdoor and indoor amenities, lounge areas, bedrooms, the lobby, the garden and so much more will all look infinitely better when captured on film!
Construction and architecture
When a contractor company, backer or sponsor likes to see the development of a specific project, an aerial shot is by far the most professional and appropriate way to showcase the process. Aerial shots can be taken to establish the site’s condition as well as help companies to illustrate how aspects will be treated and developed in the future. It is often so hard to describe to potential investors why they should part with their capital for your project when you can’t share with them your own vision, but with the help of aerial videos together and animation tools, you will be able to share your vision with others more easily, securing backing and giving others the chance to be as excited as you are about your projects.
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