Article Marketing and Backlinks

Article marketing is probably the most effective link building strategy on the World Wide Web. Yet, It is also one that is the most under used. Most marketers just will not do it. Their claims vary, saying I’m no writer, I can’t think of anything to say, I’m new and don’t know anything!

Let’s say the reasons above happen to be true.

They overlook the obvious alternatives.

With everybody and their brother hustling Private Label Articles on the web for as little as $29.95 for a hundred or more pre written articles there is no reason you can’t pick up some of these packages, rewrite them and claim them as your own. You may even find packages for alot less. It’s just a matter of weeding out the junk from the better articles. Making sure the article content is valid. The return on your initial investment will be significant in terms of the backlinks you’ll recieve.

A couple of really good PLR article sites that come to mind and have used myself are PushButtonHealth.com and InfoGoRound.com. Once you’ve been a member and developed some writing skills you can submit your own articles to InfoGoRound.com which takes care of your monthly membership fee.

Those backlinks are food for the search engine spyders. You’ll recieve those backlinks to your site by utilizing the main resource of your article. That being your author bio or resource box at the bottom of your article. This is what the search engine spyders feed on. This is where your backlinks originate.

There are alot of marketers that don’t utilize this resource to its full advantage, myself included. I’d previously been led to believe that in order to make money writing articles all I needed to do was write an article and put a link to whatever affiliate program I was promoting in the resource box and watch the sales pour in. It wasn’t happening. And I wasn’t getting any traffic to my main website. Any and all traffic was going to the generic affiliate page. Raising their ranking and leaving my site as a virtual unknown.

The purpose of the article’s resource box is to create backlinks to my main site via the anchor text I use to point to that site. It is what the search spyders use to categorize, classify and identify your site. Let me clarify that.

Let’s say you’ve got a Dog Grooming Site and you’ve written an article on that Topic. Your resource box should contain anchor text targeting the keywords you want to be categorized under. Like so,

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Joe Schmo is a Professional a href=”http://yoursite.com” Dog Groomer /a You can get more a href=”http://yoursite.com” Dog Grooming /a Tips by visiting his site at a href=”http://yoursite.com” http://yoursite.com /a

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Your anchor text would be Dog Grooming and Dog Groomer. Of course the example above is missing the symbols >

Len Lynd